Augmented reality (AR) is a technology for presenting contextual information and superimposing it as multi-layered visual images on real-world objects in real time.

Augmented reality is the basis of a fundamentally new interface for accessing information and moving interaction with it to a new interactive level. The difference between augmented reality and virtual reality lies in the interaction of computer devices with objects in the real world.

The task of augmented reality is to expand the information interaction of the user with the environment. Layers with contextual objects superimposed using a computer device on the image of a real environment are of an auxiliary and informative nature. Thus, information that is contextually related to objects of the real world, with the help of augmented reality, becomes available to the user in real-time. Examples:

• – displaying information on the windshield in modern fighter jets and premium cars;
• – the golden ratio grid and other auxiliary elements on the screen of a digital camera; 
• – car parking trajectory indicators using a rearview camera.

The future of ar integrates the digital interface and real life. Fashion and cosmetics manufacturers have used augmented reality to help customers for several years. But thanks to the wild popularity of Pokemon Go, marketers from other areas have also begun to pay attention to applications with this technology.

Virtual reality has been in our lives for almost as long as computers. But it can be difficult for a user who has plunged headlong into a fictional world to interact with marketers and brands. This, as well as the cost and complexity of development, means that virtual reality technologies need to catch up to augmented reality technologies in terms of their potential and opportunities to attract users.

Both directions were first used in games. But now, companies see the potential in them to reach audiences using these platforms. Marketers must go to meet their potential customers, and the future of augmented reality will allow you to interact with them in a whole new way.

Why AR is useful for marketers

The possibilities of augmented reality for working with customers are almost limitless. Using online marketing principles in the real world, the future of AR blurs the idea of what advertising is. International brands can use it to display their products on any surface and even to people. Clothing stores are creating virtual fitting rooms so shoppers can see how a garment fits them. Furniture stores place virtual furniture in real homes, and customers can find suitable places for their potential purchases using an app installed on a tablet.

Lowes, a chain of stores that sells home goods, is experimenting with augmented reality in a rather unexpected but clever way: from department navigation to a holographic room, inside which you can change the interior. Interior projects are perfect for working with AR/VR, so Lowes is leading the revolution.

“Magic mirrors” have been installed in the fitting rooms of Rebecca Minkoff fashion stores. Fascinated by augmented reality, shoppers spend more time in stores, thus increasing their chances of buying. Rebecca Minkoff boutiques with smart mirrors increased their sales by 50% between 2014 and 2015.

Further development paths

Augmented reality as a product of their synthesis will reach universal penetration into all areas of human activity. AR will become the standard for the existence of the information society. In construction and production, with the development of robotics, the opportunities AR will give humans will gradually move to robots. A person will only have to perform the most complex operations, and augmented reality will maximize the accuracy of their performance.

Gradually, HMD devices will expand their range of applications by adding new sensors. The future of ar consumption devices for humans will be contact lenses. But another 20-30 years will pass, and the era of a new neural interface will come that no longer needs glasses or lenses. A person can consume information with natural sense organs, with enhanced capabilities of implanted sensors. The processing of information will occur directly in the brain, either on an implanted chip or in a “cloud” purchased through a SkyNet subscription, and from there, go directly to the brain.

With the development of the so-called Internet of Things, the future of augmented reality in our everyday life will become the main means of receiving and interacting with information from objects around us, including building structures.

To some, this is a set of futuristic assumptions that science fiction writers have probably already put in their books. Perhaps this is so, but let me remind you that what we have today, even 20 years ago, seemed like science fiction or magic. One Google expert recently said, “In 10 years, the rate of change in the world will be such that we will remember the current times as very slow and backward.”

A Look into the Future

The future of augmented reality in our everyday life, particularly mixed reality – XR, which combines both augmented and virtual reality, will become a more widespread part of everyday life. And yet, the possibility remains that we will never achieve the kind of immersive OASIS vividly demonstrated in the feature film Ready Player One and other examples of virtual reality in pop culture, as we will see examples of this technology every day.

To get more information about AR you can get in touch with our web and mobile app development company

Based on the above arguments, it can be concluded that the future of augmented reality will give the construction industry several fundamental benefits at once:

• – Availability of real-time information.
• – Visibility of information.
• – Relevance of information (cloud storage).
• – The interactivity of information (gesture, gaze, voice control).
• – Communication (discussion of problems with colleagues in real-time via videoconference).
• – Archiving of information (video recording – examination of violations and critical elements during construction).

The last two points are more related to AR consumption devices, in which these features will necessarily be implemented. All this suggests that augmented reality will undoubtedly revolutionize the way of life shortly. Get in touch with our AR App development to get answers to your questions.